Most Power BI problems are not Power BI problems — they are data model problems underneath Power BI. Our team includes former Microsoft data architects who operated inside the Azure data ecosystem at enterprise scale. We do not just deploy Power BI environments. We design the architecture underneath them that makes them fast, reliable, and trustworthy. That means star-schema data models that run at speed, DAX measures that return the same number regardless of which report uses them, and governance frameworks that keep your Power BI environment from becoming ungoverned over time. If your reports are slow, inconsistent, or you are evaluating a move to Microsoft Fabric, this is where to start.
What's Included
We design the full Power BI architecture before writing a single line of DAX. That means choosing between Import and DirectQuery based on your data volume and refresh requirements, designing a star-schema data model that Power BI's Vertipaq engine can compress and query efficiently, defining a row-level security framework that maps cleanly to your organisational structure, and setting up workspace governance that scales as your team and content library grows. Most Power BI environments we inherit have none of this — they were built report by report without a governing architecture. We fix that.
Production-quality Power BI reports and dashboards built to engineering standards, not just visual standards. That means proper DAX measure design with consistent filter context handling, bookmark-driven navigation UX, conditional formatting that communicates rather than decorates, and performance profiling before delivery. We do not use custom visuals unless there is a clear business case for the specific capability — custom visuals introduce maintenance burden and dependency on third-party publishers. Every report we deliver includes a documentation pack covering the measure library, data source dependencies, and refresh configuration.
Power BI is only as good as the data platform feeding it. We handle the full Azure data ecosystem integration — Azure SQL Database, Azure Synapse Analytics, Azure Data Factory pipelines, Microsoft Fabric lakehouses, and ADLS Gen2 storage. We connect Power BI to your data platform through properly designed semantic models, not direct table queries that bypass your data layer. When the right architecture is in place, Power BI pulls from a governed, pre-aggregated semantic layer — not raw transactional tables — which is the difference between a report that runs in 2 seconds and one that runs in 40.
Slow Power BI reports are almost always a data model problem, not a Power BI problem. We run a structured diagnostic — Import vs. DirectQuery configuration audit, DAX measure efficiency review, relationship cardinality analysis, calculated column vs. measure audit, and aggregation table assessment. The most common root causes we find: star schemas that were never implemented (tables joined in snowflake chains that Vertipaq cannot optimise), calculated columns on large fact tables running in row context at query time, and DirectQuery connections to transactional databases that were never designed for analytical load. We identify the root cause and fix it at the source — not with workarounds that mask the problem.
Microsoft Fabric is the future of the Microsoft data stack — a unified analytics platform that combines data engineering, data integration, data warehousing, and Power BI into a single governed SaaS environment. For organisations already on Azure, the migration path is not a rebuild — it is a structured consolidation of existing Azure services (Synapse, ADF, ADLS) into Fabric's OneLake architecture, with Power BI transitioning to Direct Lake mode for significantly improved performance. We assess your current environment, map the migration path, and deliver the move in phases. Organisations that migrate correctly see both cost reduction (fewer separate Azure services to license and maintain) and performance improvement (Direct Lake is substantially faster than Import for large datasets).
A well-built Power BI environment degrades without active governance. We provide ongoing governance and managed service covering workspace lifecycle management, access control and permission auditing, data refresh monitoring with failure alerting, report version control, capacity utilisation analysis, and continuous performance improvement. We operate as an embedded extension of your data team — you get senior Microsoft-certified engineers running your Power BI environment without the overhead of hiring and retaining them in-house. Typical managed service engagements run on a fixed monthly retainer with defined response SLAs and a quarterly architecture review.
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Power BI consulting engagements range from $5,000 for a focused data model remediation on a single dataset to $80,000+ for a full enterprise Power BI architecture and deployment across multiple business units. Day rates for senior Power BI architects typically run $1,200–$2,000 depending on scope and specialisation. Fixed-price project engagements are available for well-defined scopes — data model builds, report migrations, governance implementations. Ongoing managed service retainers for Power BI environment governance and support typically run $3,000–$8,000 per month depending on environment size and SLA requirements.
A Power BI developer builds reports and dashboards. A Power BI consultant designs the underlying data architecture, governance framework, and technical strategy — and then builds or oversees the build. For small, well-defined projects, a developer is sufficient. For enterprise environments with data model problems, inconsistent metrics, performance issues, or governance gaps, you need an architect who understands why the problems exist and how to fix them at the root — not just at the report layer. DataArchitect.co operates as consultants and architects, not report developers.
Slow Power BI reports are almost always caused by one or more of four issues: a poorly structured data model (snowflake schema instead of star schema, or very large tables without aggregations), inefficient DAX measures that calculate in row context rather than filter context, DirectQuery connections to transactional databases that were not designed for analytical queries, or Power BI capacity constraints that affect all reports simultaneously. A diagnostic usually identifies the root cause within a day. The fix depends on the cause — data model restructures are the most impactful but also the most involved; DAX optimisation and aggregation tables can often be added without rebuilding the underlying model.
Import mode is faster for report rendering because the data is stored inside Power BI's in-memory Vertipaq engine. DirectQuery queries the source database at report render time, which is slower but means your reports always show current data. The right choice depends on your data volume, refresh requirements, and source system load tolerance. For datasets under 1GB with acceptable latency on hourly or daily refresh, Import mode is almost always the right choice. For very large datasets (tens or hundreds of millions of rows), real-time data requirements, or source systems that cannot tolerate extract load, DirectQuery or Composite mode (combining both) may be appropriate. Microsoft Fabric's Direct Lake mode is a third option for Fabric users that achieves near-Import performance without the data volume limitation.
Microsoft Fabric is Microsoft's unified analytics platform — it combines data engineering (Spark, notebooks), data integration (Pipelines, Dataflows), data warehousing (Fabric Data Warehouse), and Power BI into a single SaaS environment built on OneLake storage. It is the long-term direction for the Microsoft data stack and replaces the previous Azure Synapse + Power BI Premium combination for most use cases. Whether you should migrate depends on your current environment and business case. Organisations with significant Azure Synapse, ADF, and Power BI Premium investment are the clearest candidates — Fabric can reduce both cost and operational complexity. Organisations with simpler Power BI-only environments may find that the migration cost is not justified yet. We run Fabric readiness assessments to answer this question specifically for your environment.
Row-level security (RLS) in Power BI restricts which rows of data a user can see based on their identity. It is implemented at the semantic model level using DAX filter expressions applied to roles. The complexity of the implementation depends on your security model — a simple regional hierarchy is straightforward; a many-to-many relationship between users and the data they can see (common in financial services and healthcare) requires careful design to avoid performance degradation. We design RLS implementations that are both secure and performant, and we test them thoroughly before deployment — it is common for RLS implementations to have logic gaps that are not visible in testing but surface in production.
We handle migrations from Tableau, Qlik Sense, QlikView, MicroStrategy, and legacy Excel-based reporting into Power BI. The technical process varies by source platform. Tableau workbooks require a data model redesign because Tableau's calculation engine is fundamentally different from Power BI's DAX. Qlik's associative data model maps poorly to Power BI's filtered context model and almost always requires a data model rebuild rather than a translation. The migration scope includes: data source reconnection, data model design for Power BI's engine, DAX measure development, report rebuild, user acceptance testing, and parallel running during transition. We do not do automated 1:1 translations because they produce slow, unmaintainable Power BI reports.
Our team holds Microsoft Certified: Azure Data Engineer Associate, Microsoft Certified: Azure Solutions Architect Expert, and Power BI Data Analyst Associate certifications. Beyond certifications, our senior architects have direct prior experience inside the Microsoft data ecosystem — not just working with Azure tools but having operated and built on them at enterprise scale. Certifications validate knowledge of the platform; our team's experience validates the judgment to use it correctly.
Engagement length depends significantly on scope. A focused data model remediation on a single semantic model typically takes 2–3 weeks. A full Power BI architecture for a single business unit — semantic model design, report development, governance framework — typically runs 6–10 weeks. Enterprise-scale deployments covering multiple business units, complex security models, and Azure stack integration run 3–6 months. Migrations from other platforms add complexity proportional to the complexity of the source environment. We provide fixed-price scoped proposals after an initial assessment so you know the timeline and cost before work begins.
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